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7 ESSENTIALS:
1. CLARITY
Key Question: Is the instruction clear, easy to follow, and to-the-point?
2. Flow
Key question: Do the ideas flow smoothly from one to the next?
3. Pace
Key question: Is the instruction delivered at a comfortable and appropriate pace?
4. Cognitive Load
Key question: Does the cognitive load seem appropriate for the audience?
5. Appeal
Key question: Does the content speak to a broad audience?
6. Tone
Key question: Does the content have a neutral, friendly and inviting tone?
7. Presentation
Key question: Does the final piece have quality audio, video, and sufficient polish?
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